MINJUKIM

MINJUKIM is a Seoul-based brand known for its imaginative and joyful collections that blend youthful playfulness with avant-garde haute couture. The brand was founded in 2015 by Minju Kim, a graduate of the Royal Academy of Fine Arts in Antwerp and winner of the H&M Awards and Netflix’s Next in Fashion.

Kim's collections are inspired by fairy tales and characterized by bold silhouettes and feminine details. The brand's style DNA is known as "Minju Kim's fairy tale," and each collection focuses on girly, sexy, and fairy-tale looks with a focus on colors and fabric combinations.